A tackle shop tradition

I hope this doesn't become a tradition. That beard itched like crazy.

I hope this doesn’t become a tradition. That beard itched like crazy.

Thoughts tend to wander to old traditions. Reflecting on the past and remembering good times is good for you. Thoughts of our tackle shop on Christmas Eve come to my mind.

There would be hundreds of shoppers today. The rush would begin about eight in the morning. This would coincide with dad asking, “What should I get your mom for Christmas?” Then he would dash off and return just before lunch. He probably waited until Christmas Eve, wishing to experience the adrenaline for himself.

Lunchtime was an absolute zoo. You could barely move in the store. The phone rang non-stop. The conversation was always the same, “What time do you close today? …. Six? Oh my God, I hope I make it”. Hot items included everything from Tru-Turn Hooks, to the Humminbird #LCR-4ID. (Remember those?) Mom would write up dozens of gift certificates.

Foot traffic would lighten up about two in the afternoon. Our voices would be weak from answering product questions. Mom would go home early to start dinner. The next rush would begin about four o’clock. We would run our legs off until closing. To be honest, we enjoyed it all. Our customers knew we cared.

The tradition-
“Big Bob” would bring in pizza. Ron would reappear with a “Warsteiner” six-pack in each hand. Raising our bottles, we would toast the season and our fellowship. The teasing and jokes would begin in earnest. We had a two-beer limit, so the “party” would be short. Then we would head home to our anxious families.

Sixteen years later, we insist on a Warsteiner beer every Christmas Eve. We celebrate the tradition that started in the backroom of our tackle shop.

To our trusted Tim’s Tackle Box friends, thank you for the fond memories.
Merry Christmas!

Blessings,
-tj

About TJ Stallings

45-year tackle industry veteran Marketing and Crazy Ideas at TTI-Blakemore Fishing Group (Home of Road Runner Lures and six hook brands including Tru-Turn, Daiichi, XPoint, Team Catfish, Mr. Crappie and StandOUT Hooks.) Home of Gun Protect. The opinions expressed in this blog are those of TJ Stallings and not necessarily those of TTI-Blakemore.
This entry was posted in Fishing and tagged , , , . Bookmark the permalink.

10 Responses to A tackle shop tradition

  1. richardmax22 says:

    Sounds like a great place to be employed. We have such a tackle store near by. What it lacks in size compared to the large outdoor outlets, it more than makes up for in the product and fishing knowledge of the employees. Happy holidays to you and yours. I am very happy we hooked up on WordPress.

  2. That’s good stuff. Merry Christmas TJ!

  3. John Kelly says:

    Those Christmas days at the shop were some of the happiest days of my life. Please never forget your family helped save my life after a terrible auto accident by being supportive and giving me something to look forward too. The thought of being able to fish with you and our friends was a tremendous motivation! Christmas was so special that year in 1977.

    I was driven by my mother and dropped off at the shop on Christmas day after we had finished our morning celebration. Remembering the welcoming phrases, happy smiles, delicious snacks, and being with my best friends at Tim’s Tackle Box gave me a chance to forget about the trials and pains of healing a broken body, will be a memory that will never be forgotten as it healed my soul.

    Unfortunately it is one tradition that will be held close to my heart and not repeated. God makes sure that happens a lot to me. Always in a good way! TJ, Blessings this Christmas as always to you, Ron, your mother and all your family.
    John
    jkelly@drmp.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s