What is your favorite lure color?

Reality Shad in the "Cream Puff" color

Reality Shad in the Cream Puff color.

Better yet. What are fish looking for? That would require us to think about what fish seek. We all know the theory “dark colors for dark conditions”. The other train of thought is “opaque colors in dark conditions” or “transparent colors in light conditions”. Set those theories aside a while.

Let us think like a fish for a few minutes. Okay, you are fish. You are swimming along just off the bottom. Your eyes are on top of your head, so you gaze upward constantly. The barometric pressure is steady. You are a happy, yet hungry fish.

You see something. The sun’s position behind this critter reveals little at first. Then you see a constant flash of the Road Runner blade. It appears to be breathing as it makes its descent. Then the white body becomes visible. The lure changes direction and begins to swim parallel to the bottom. Your fins expand and you charge the lure.

Wake up. Are you back? What did you learn? Fish look up all the time. The shad, shiners, and minnows they eat, have a white belly. Fish are naturally trained to seek white bellies.

The theory has repeated itself so many times personally, it makes us chuckle. We will throw a half-dozen colors; switch to white and boom, fish on!

Confirmation came again as we tested the Reality Shad Buffet Rig®. Both Ron and I have not caught a fish on the top lure. The bottom lure has been the exclusive winner. This will change as more anglers fish the lure for aggressive species like Sea Trout and Smallmouth Bass.

Reality Shad Buffet Rig

Buffet Rig in a white version called “Nanner Puddin”

 White variations work well like pearl, albino shad, Tennessee shad, black shad, opening night, and silver phantom.

Mitigating factors about the white theory include species that eat a healthy bug diet; like panfish and brook trout for example.

Now get out there and think like a fish.

Blessings, -TJ

About TJ Stallings

45-year tackle industry veteran Marketing and Crazy Ideas at TTI-Blakemore Fishing Group (Home of Road Runner Lures and six hook brands including Tru-Turn, Daiichi, XPoint, Team Catfish, Mr. Crappie and StandOUT Hooks.) Home of Gun Protect. The opinions expressed in this blog are those of TJ Stallings and not necessarily those of TTI-Blakemore.
This entry was posted in Fishing and tagged , , . Bookmark the permalink.

One Response to What is your favorite lure color?

  1. Pingback: F.I.S.H. | TJ Stallings' Fishing Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s