Better yet. What are fish looking for? That would require us to think about what fish seek. We all know the theory “dark colors for dark conditions”. The other train of thought is “opaque colors in dark conditions” or “transparent colors in light conditions”. Set those theories aside a while.
Let us think like a fish for a few minutes. Okay, you are fish. You are swimming along just off the bottom. Your eyes are on top of your head, so you gaze upward constantly. The barometric pressure is steady. You are a happy, yet hungry fish.
You see something. The sun’s position behind this critter reveals little at first. Then you see a constant flash of the Road Runner blade. It appears to be breathing as it makes its descent. Then the white body becomes visible. The lure changes direction and begins to swim parallel to the bottom. Your fins expand and you charge the lure.
Wake up. Are you back? What did you learn? Fish look up all the time. The shad, shiners, and minnows they eat, have a white belly. Fish are naturally trained to seek white bellies.
The theory has repeated itself so many times personally, it makes us chuckle. We will throw a half-dozen colors; switch to white and boom, fish on!
Confirmation came again as we tested the Reality Shad Buffet Rig®. Both Ron and I have not caught a fish on the top lure. The bottom lure has been the exclusive winner. This will change as more anglers fish the lure for aggressive species like Sea Trout and Smallmouth Bass.
White variations work well like pearl, albino shad, Tennessee shad, black shad, opening night, and silver phantom.
Mitigating factors about the white theory include species that eat a healthy bug diet; like panfish and brook trout for example.
Now get out there and think like a fish.