ICAST is well over a week behind us now. Our booth stayed busy from beginning to end. (We are so blessed!) Attention was divided almost evenly for the two new Road Runner series. The winner was the Marabou Pro 2.0 lineup.
Marabou Pro 2.0 began to take shape after Wally (Mr. Crappie) suggested we offer an updated Marabou Road Runner. The design took up a life of it’s own as we put our heads together. Our vendor, Ric doubled the marabou with a touch of Crystalline Flash. Ron chose shad inspired colors and Wally wanted prism eyes. I added a brass, willow blade for deeper or swifter waters. Wes finished off the design with a larger hook for Bass, Crappie, Walleye and White Bass. Smallies will find several of the designs irresistible.
Wes, Ron and I argued about the colors for what seemed like hours. That explains the 14 choices instead of the usual 10 or 12. I did insist on two colors for selfish reasons. My first choice was “Frosty”. The Spotted Bass loved that prototype until it was taken from me on the river. My second request was “Chartreuse Shad”. Crappies eat this combination like Ron eats crab legs. Honestly, there’s not a color in the mix that I wouldn’t fish with.
The packaging design was actually fun. I used a special blister to suspend the lure. My mission was to “train” the marabou to flair vertically while making it easier for anglers to pick a color.
Look for the Marabou Pro 2.0 Road Runners to land at better retailers in early October. I’ll reveal the other new series to you soon. Good fishing!