Imagine the week before Christmas, just triple the stress and multiply the expense by ten. Now you’re talking about the week before our national tradeshow called ICAST. The week is a genuine nail biter. Catalogs, packaging and prototypes arrive daily. My co-workers and I get real familiar with double-stick tape, scissors and frayed nerves. No wonder Ron calls ICAST, “ProtoCast”.
You’d think we’d start this process earlier in the year. But the testing of the products always runs longer than planned. (Hey, it’s our favorite part of the process.)
I need to thank Southern Pro Tackle for their help with one of my designs. They jumped at the challenge to make some colors never done in soft plastics.
We’re introducing several new hooks and two new series of Road Runner Lures next week. Buyers, editors, and writers, will see them first. But you’ll get sneak peeks from several publications like, OnlineOutdoorsmen.com.
We chose our vendor in Haiti for the new Road Runners. Every purchase helps employ more earthquake survivors. You can donate directly to The Salvation Army at this link.
But I’m just a cog in the gears that make these new products possible. Wes, Kerry, Ron and our vendors do the hard work.
The show itself is a tough week of 14-hour days. There’s too much food and not nearly enough sleep. But the fellowship of our industry friends makes it all worth while.