Happy New Year…What?

Magnolia Crappie Club's Donald Terry

I’ve always thought of the month of June as the end of the year. Our national tackle show (ICAST) is typically held in July and marks the year’s “beginning”.

Like New Year’s Eve, it’s a good time to reflect on the past twelve months…

  • Despite some packaging delays, the Natural Science Series did well and many anglers praised their attributes. The earthquakes in Haiti created a few more delays but our vendor worked really hard to get going again. Thanks to my co-workers; we’ve sent several pallets of donations down there too.
  • To insure Road Runner’s quality, our mold maker built five new molds this year. This is an on going process so even more are being cut. Better anglers demand quality so we continue to use a solid brass, crane swivel and brass blades. We’re constantly testing jig-hooks as well.
  • I’d like to thank eBay for removing counterfeit Road Runners from their site. (“Pony Head” in the description is a dead, give away.) The Road Runner is protected by a configuration trademark. (#1577913) Look for the Road Runner logo on the blade to insure you’re buying the real thing.
  • This was Spin Daddy’s first year on the market. We were quite pleased to see that so many anglers gave them a spin. (Pun intended.)  The 1/16th ounce size seems to be the most popular with the Crappie anglers.
  • Tru-Turn’s 50th Anniversary, Free hooks promotion created a lot of excitement. While the rebate continues on into 2011, I’d like to see more anglers take advantage of it.
  • Over a dozen tackle companies have jumped at the chance to help the Future Fisherman Foundation this past year.
  • The only disappointment this year was I didn’t break my Crappie record. My Lake Monroe, (St. John’s River) 2.89 fish still stands as my personal best. It’s been fun trying!

Looking ahead; the 2011 products we’ve been testing have performed well and I’m anxious to see how our angling friends respond.

Blessings, -TJ

About TJ Stallings

45-year tackle industry veteran Marketing and Crazy Ideas at TTI-Blakemore Fishing Group (Home of Road Runner Lures and six hook brands including Tru-Turn, Daiichi, XPoint, Team Catfish, Mr. Crappie and StandOUT Hooks.) Home of Gun Protect. The opinions expressed in this blog are those of TJ Stallings and not necessarily those of TTI-Blakemore.
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