It’s that time of year when we work distributor shows. Tackle dealers get most of their products from a distributor. The show is a great opportunity for dealers to see new gear and purchase them at a special price. It’s also a good chance for us to visit with them and exchange information. The dealers get to learn about the new techniques and features of new products. Many of the dealers couldn’t believe that Tru-Turn was already celebrating it’s 50th Anniversary. All of them where blown away by the Free Hooks Rebate promotion. (www.truturn50th.com) Seeing a dealer smile is reward enough for me. Running a tackle shop is not as dangerous as farming, but they work just as hard.
During show-season my co-workers are in and out of the office, four days at a time. Our giant wall calendar has erasable-ink in nearly each square. Ironically; we manufacturers are working on the next year’s products while we’re working these shows. That’s right, we’re selling 2010 products while we’re designing 2011 products at night in our motel rooms.
I’ve always thought of January as a “season” for many anglers. While it’s Crappie time in the Deep South, it’s time for the northern anglers to take a hard look at their gear. Take inventory of what’s missing and check your hooks. Sharpen dull ones and replace rusty hooks at once. Rust is like a bad apple in a tackle box. Now is the perfect time to change your line too. I’ll cover more of the details of tackle maintenance in my next blog. Stay warm and get ready!